Лінгвокреативна діяльність по створенню сучасних міфів

Abstract

В статті здійснюється дослідження особливостей сучасних мовних процесів на предмет визначення їх креативних та стереотипних складових. Акцентується увага на тому, що креативні властивості мови в умовах сучасності використовуються для створення елементів міфологічності, як проявів стереотипності, у різних сферах суспільної свідомості (реклама, політика та ін.). The article discusses modern linguistic processes which determine their creative and stereotypical characteristics. It focuses on to the fact that the creative properties of language in modern conditions are used to create mythological elements. Modern scientific and philosophical understanding of stereotype consists of items such as binary-performance, inconsistency, standardization of schematism, symbolism, emotion, flatness, stability and many others. It should be noticed that the reason for the above mentioned elements, scientists see in mythology. That is why we can be regarded as a manifestation of stereotyping of social consciousness, the presence of a large number of myths in various areas of public life (trade, advertising, internet, politics, etc.). Thus, we can say that what is called the «lingvo-creative» activity, is actually the process of intellectualization of human activity and masses, its transition into the creative activities. The result of lingvo-creative activity is the creation of modern myths. Most researchers basically believe that it is a negative phenomenon that requires regulation.

В статье осуществляется исследование особенностей современных языковых процессов на предмет определения их креативных и стереотипных составляющих. Акцентируется внимание на том, что креативные свойства языка в условиях современности используются для создания элементов мифологичности, как проявлений стереотипности, в разных сферах общественного сознания (реклама, политика и др.)

The article discusses modern linguistic processes which determine their creative and stereotypical characteristics. It focuses on to the fact that the creative properties of language in modern conditions are used to create mythological elements. Modern scientific and philosophical understanding of stereotype consists of items such as binary-performance, inconsistency, standardization of schematism, symbolism, emotion, flatness, stability and many others. It should be noticed that the reason for the above mentioned elements, scientists see in mythology. That is why we can be regarded as a manifestation of stereotyping of social consciousness, the presence of a large number of myths in various areas of public life (trade, advertising, internet, politics, etc.). Thus, we can say that what is called the «lingvo-creative» activity, is actually the process of intellectualization of human activity and masses, its transition into the creative activities. The result of lingvo-creative activity is the creation of modern myths. Most researchers basically believe that it is a negative phenomenon that requires regulation.