THE SYSTEM OF ANALYTICAL TOOLS OF INTEGRATED MANAGERIAL ANALYSIS FOR THE ACTIVATION STRATEGY OF THE ENTERPRISE INNOVATIVE-INVESTMENT DEVELOPMENT

Abstract

In work questions of development the management tools for the strategy of activating the innovation and investment development of the enterprise on the basis of functional and competency principles are considered. The methodological approaches to the strategy of innovative and investment development of industrial enterprises, in particular, its budgetary basis and methodological basis of the managerial analysis of the innovative and investment activity of the enterprise, are substantiated. This proved that the strategy of activation of innovative and investment development is part of the strategic development of the entire process of industrial enterprise development, which is characterized by a functional outline and tools. In particular, the management analysis of innovation and investment activity of the enterprise systematically uses traditional and new methods of financial and economic calculations (investment, marketing and financial and investment analysis) and considers the efficiency criteria for activating innovation and investment development around the four poles of strategic management (internal coordination mechanism, procedures incentive system, information system, decision-making structure). Results of research can be used for acceptance of justified managerial decisions of innovative development of enterprises, administrative control of functioning of the organisation.