COMMUNICATIVE ASPECT OF SEMIOTICS OF COLORS AND LIGHT IN CONCEPTUAL CREATIVITY

Abstract

The point of issue is the significance of the semiotic and colour analysis, on the basis of which the semantic and abstract content variation of the works of Technical Art is ensured, so that they can be used as a means of personal tonus and energy correction of a personality. The special focus is placed on the fact that, the correct coloristic solution of the aesthetic problem out of the variety of available options should be based on subconscious perception, intuitive thinking and positive knowledge in their unity. Conceptual creativity, formed in the space of dialogue communication, presupposes the orientation of a person in his creative actions towards the unity of the thought-image and the semiotics of color and light. It is emphasized that by performing a cognitive function, being a means of reflecting and understanding the world around, works of Technical Art, in particular with the basic component of Led-electronics, make it possible to develop, strengthen, correct individual abilities, to assemble motivational images-pictures through color, light and music, responding to the personality inner spirit and goal-setting.