Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на этот ресурс: http://dspace.opu.ua/jspui/handle/123456789/9772
Полная запись метаданных
Поле DCЗначениеЯзык
dc.contributor.authorKapustyan, Iryna-
dc.contributor.authorSokolovska, Zoya-
dc.contributor.authorAlyokhin, Alexei-
dc.date.accessioned2019-12-02T08:49:33Z-
dc.date.available2019-12-02T08:49:33Z-
dc.date.issued2018-09-27-
dc.identifier.citationSokolovska Z., Alyohin A., Kapustyan I. (2019). Using the apparatus of simulation modeling in the process of developing advertising strategies of enterprises. Economic and Social Development : 33rd International Scientific Conference on Economic and Social Development – "Managerial Issues in Modern Business" : Warsaw, 26-27 September 2018. Warsaw, 372-383.en
dc.identifier.issn1849−7535-
dc.identifier.urihttp://dspace.opu.ua/jspui/handle/123456789/9772-
dc.description.abstractThe main problems in the field of advertising strategies development of enterprises, as one of the important factors in increasing the efficiency of their marketing, production and economic activity, are determined. The peculiarities of the formation of advertising strategies in the market of pharmaceutical goods are considered. The expediency of using a flexible mathematical apparatus in the process of developing and approbation strategies and their consequences for the future is substantiated. The model-simulator of the advertising strategies formation of the enterprises is offered, that developed on the software platform of the integrated system of multilevel imitative modeling - AnyLogic. The developed model-simulator is intended for daily application in the process of making managerial decisions regarding the formation and adjustment of the advertising strategy of enterprises in commodity markets. The model is quite typical and can be easily adapted to the specifics of not only concrete pharmaceutical companies, but also for enterprises in other industries.en
dc.language.isoen_USen
dc.publisherVarazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / University North, Koprivnica, Croatia / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Moroccoen
dc.subjectadvertising strategy, AnyLogic, enterprise, pharmaceutical model-simulator, simulation modelingen
dc.titleUSING THE APPARATUS OF SIMULATION MODELING IN THE PROCESS OF DEVELOPING ADVERTISING STRATEGIES OF ENTERPRISESen
dc.title.alternativeВИКОРИСТАННЯ АПАРАТУ ІМІТАЦІЙНОГО МОДЕЛЮВАННЯ В ПРОЦЕСІ РОЗВИТКУ РЕКЛАМНИХ СТРАТЕГІЙ ПІДПРИЄМСТВen
dc.typeArticleen
opu.citation.journalEconomic and Social Development (Book of Proceedings)en
opu.citation.firstpage372en
opu.citation.lastpage383en
opu.citation.conference33rd International Scientific Conference on Economic and Social Development – "Managerial Issues in Modern Business"en
opu.conference.datesWarsaw, 26-27 September 2018en
Располагается в коллекциях:Матеріали конференцій, семінарів каф. ЕКІТ

Файлы этого ресурса:
Файл Описание РазмерФормат 
Book_of_Proceedings_esdWarsaw2018_Online.pdfFull paper9.85 MBAdobe PDFПросмотреть/Открыть
Book_of_Proceedings_esdWarsaw2018_Online (1).pdfUSING THE APPARATUS OF SIMULATION MODELING IN THE PROCESS OF DEVELOPING ADVERTISING STRATEGIES OF ENTERPRISES693.92 kBAdobe PDFПросмотреть/Открыть


Все ресурсы в архиве электронных ресурсов защищены авторским правом, все права сохранены.