Аннотация:
The modern economy existing in most countries is built on the principle of "rapid turnover":
the faster we replace our consumption items, the better for manufacturers. As a result, the
international community is increasingly challenging environmental issues. That is why an important
step today is to develop and implement the concept of sustainable development and, as a
consequence, the circular economy. Fundamentally, new business models that are characterized not
only by high final results but also by low material, energy and environmental costs are used to
increase public well-being in the circular economy. Using of circular business models in various
industries leads to significant environmental, economic and social benefits.
The article is devoted to considering the concept of a circular economy and the related process
of sustainable development. The key elements (reduce, reuse, recycle), as well as the economic,
social and environmental effects of sustainable development were analyzed. An example of a circular
business model in the EcoNote project (notepads from one-sided waste paper), created jointly by the
Enactus student team of Odessa I. I. Mechnikov National University and the Odessa printing
company Offsetik, was described. These notebooks are made with the individual design and their
inner sheets are one-sided waste paper.
