Аннотация:
This paper aims to conduct a sociological survey and the results of the formation of theoretical and
methodological principles and practical recommendations for improving management decisions in
urban passenger transport. We use the analytical economic methodology to analyse the transport
industry of Ukraine; to investigate the theoretical and methodological principles of the compensation
policy formation in urban public transport. We use expert evaluation methods to check the relevant
factors while deciding to use or not use public transport. This study has proved that when making
management decisions, it is necessary to take into account both the opinion of users and the opinion of
experts; none of these opinions should prevail over the other, and therefore decisions should be made
based on a balanced assessment. The authors identified 18 factors that have the most significant
influence when deciding on the use of passenger transport; conducted a study twice on the importance
of each factor, highlighted the impact of each of them. The authors also proposed theoretical and
methodological developments that can be used to improve compensation policy in the field of
passenger transportation. With this article, we show that when researching, it is necessary to take into
account both the opinion of direct participants and experts in this industry it is this tandem that will
allow developing the most relevant recommendations for making managerial decisions.
