International Corporate Strategies and Entrepreneurial Paradigms Within the Framework of Global Business Integration

Abstract

Search, product and process, functional and market strategies construction Trans-National Corporation are implemented in the landscape of global business integration. The latest trends in the modification of corporate relations, business processes, entrepreneurial behavior and paradigms, form the competitive advantages of innovative, disruptive and creative strategies and paradigms. However, the problem of implementation of unified criterions of corporate governance, transparency and publicity of construction companies is actualized. The global leadership of construction trans-national corporations is ensured by the constant generation of innovative approaches and strategic paradigms with the formation of network intelligent corporate ecosystems with global information platforms in the digital and social and ecologic business environment. Among the directions and options of digital transformation of the construction business, the highest competitive potential has the Building Information Model (BIM) – digital dynamic description of the full construction cycle – from the development of conceptual design to the disposal of the object.