Аннотация:
It is supposed to consider that the main focus of digital businesses in a green
economy and environmental sustainability is the implementation of a relevant and capable
strategy of accelerating growth that provides the management system flexibility, which
obviously contributes to rapid adaptation to the external environment and guarantee effective
realization of the business potential. It is created and visualized the constructive basis for
determining the strategy of accelerating digital business growth in a green economy and
environmental sustainability. It is conceptualized the model of the determination of the strategy
of accelerating digital business growth in a green economy and environmental sustainability as
well as interpreted its mechanism. It is developed the matrix of the strategies of accelerating
digital business growth in a green economy and environmental sustainability. The approbation
of methodological tools allowed retailers to strengthen their competitive advantages due to the
ability to quickly respond to any entropic phenomena and, in turn, contributed to the increase
of rapid progressive development of their digital business.
