Аннотация:
The current conditions for the functioning of enterprises that are participants in foreign economic activity are the result of active de-monopolization and liberalization in the sphere of the country's trade relations in the international arena and require independent solutions to a wide range of problems, among which the issue of strategic management of their activities occupies a vital place. Based on the analysis of the theoretical basis for studying the subject of research, the authors proposed appropriate measures to assess and predict the effectiveness of the strategy of innovative and foreign economic activity of an agricultural enterprise. The authors proposed a procedure for a comprehensive assessment of the enterprise's innovation activity strategy, which is based on forecasting the economic sustainability indicator of the enterprise and consists of 7 stages, which are described in detail. The authors tested the proposed procedure at an agricultural enterprise, which proved its effectiveness. The practical significance of the study is revealed through the
possibility of using the proposed measures to manage an agri-enterprise's innovative and foreign economic activity to improve it.
