Аннотация:
Purpose: The article identifies the differences between Ukraine and Poland in the image
formation of the territory and investment attractiveness.
Design/Methodology/Approach: A territorial-oriented approach is being introduced in
Poland (an approach taking into account local conditions), which implies emphasis on a
combination of investments and an integrated territorial approach, providing emphasis on
activities that contribute to development.
Findings: The regions of Ukraine are characterized by different levels of investment volume
due to the differences in competitive advantages. In contradistinction from Ukraine, the
competitive advantages of the territories provide a high level of investment attractiveness in
Poland; they are integrated, and are generally based on advanced infrastructure (digital,
business, transport), high-tech industries, advanced business services, economic zones,
academic centers.
Practical Implications: The conducted research makes it possible to identify several basic
features of image formation and investment attractiveness of territories.
Originality/Value: The basic key difference concerns the competence of countries’
integration of formed competitive advantages of the territory. The specified competence is
traced in Poland, while in Ukraine the absence of this competence leads to underutilization
of the regions’ potential.
