Аннотация:
This paper aims to explore the strategic
integration of business processes in entrepreneurial activities
through a platform-centric approach, emphasizing the necessity
of digital transformation to optimize operational efficiencies
and foster competitive advantages in the contemporary
entrepreneurial landscape.
Design/methodology/approach: This study draws from insights
of international and domestic scholars to examine the nuances
of digital transformation and platformization in
entrepreneurial endeavors. The research methodology involves
a literature review and analysis of primary and secondary data.
Findings: The paper highlights the significance of adopting a
platform approach in entrepreneurial activities to enhance
operational efficiencies, foster innovation, and gain a
competitive edge in the digital era.
Research implications/limitations: While the study sheds light
on the benefits of platform-based business process management,
limitations include the need for further empirical validation of
the proposed strategies in diverse entrepreneurial contexts.
Originality/value/contribution: This study contributes to the
understanding of digital transformation in entrepreneurial
activities by emphasizing the pivotal role of platformization in
optimizing business processes and driving innovation,
ultimately enhancing competitiveness in the modern business
landscape.
