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  • The marketing information system of industrial enterprises in the context forecasting research 
    Ivanov, Yu. B.; Yashkinа, О. I.; Іванов, Ю. Б.; Яшкіна, О. І.; Иванов, Ю. Б.; Яшкина, О. И. (Odessa National Polytechnic University, 2015-10)
    The article analyses approaches of information sources identification to produce forecasts of scientific and technological development of the company's marketing information system. Authors believe that the basis ...
  • Marketing research based on the use of information and communication technologies 
    Oklander, T. O.; Окландер, Т. О.; Окландер, Т. О. (Odessa National Polytechnic University, 2015-04)
    The article discusses the reasons for reducing the effectiveness of traditional methods of marketing research. Highlighted the attributes and functions of social networks in conducting marketing surveys. The possibilities ...
  • MARKETING RESEARCH OF THE MARKET OF TECHNOLOGIES OF VIRTUAL AND ADDITIONAL REALITY IN UKRAINE 
    Яшкiна, Оксана Iванівна; Яшкина, Оксана Ивановна; Yashkina, Oksana; Одіноков, Роман Дмитрович; Одиноков, Роман Дмитриевич; Odinokov, Roman (ОНПУ, 2018)
    The article deals with the types and properties of modern technologies of virtual and additional reality. The development and trends of the world market of virtual and additional reality are analyzed. A market research ...
  • MARKETING RESEARCH PROSPECTS FOR THE DEVELOPMENT OF UNMANNED VEHICLES IN UKRAINE 
    Радкевич, Лариса Альбертівна; Радкевич, Лариса Альбертовна; Radkevych, Larysa (ОНПУ, 2018)
    The article is devoted to the features of the introduction of unmanned transport in Ukraine. The problems that arise in the process of innovation development are considered. The survey revealed the attitude of consumers ...
  • Mathematical Models of Information Manipulation in the Subject Field of Intellectual Production in Educational Institutions 
    Filatova, Tetiana; Hlava, Mariia; Філатова, Тетяна Вячеславівна; Филатова, Татьяна Вячеславовна; Глава, Марія Геннадівна; Глава, Мария Геннадивна (EIT, 2016-05)
    Abstract — The requirements of employers to the intellectual produce change every year with the due preference to the improvement of some criteria and the education’s quality. Therefore the methods, helping to process ...
  • MEASURING COUNTRIES COMPETITIVENESS: WEAKNESSES AND POSSIBLE AREAS FOR IMPROVEMENT 
    Kapustyan, Iryna; Sokolovska, Zoya; Alyokhin, Alexei; Brutman, Anna (Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Novosibirsk State University of Economics and Management, Novosibirsk, Russia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia, 2019-11-15)
    The article is devoted to the analysis of frameworks for measuring the World Economic Forum (WEF) and International Institute for Management Development (IMD) countries’ competitiveness for their compliance with general ...
  • Mechanism of planning and regulation of investment operations at meso level 
    Khymych, O. V.; Химич, О. В. (Odessa National Polytechnic University, 2016)
    У статті доповнено запропоновану в літературі організаційну схему механізму управління інвестиційною діяльністю на мезорівні інструментами регіональної інвестиційної політики, до яких віднесено стратегію розвитку регіону, ...
  • A method for constructing a mathematical model of the company’s value 
    Semenov, Anatolii; Семенов, Анатолій Сергійович; Семенов, Анатолий Сергеевич (Odessa National Polytechnic University, 2017-03)
    A mathematical model of the dynamics of the economic value of the company in the form of a second order differential equation. The equation contains the control parameters allowing to achieve optimum development and ...
  • Methodical approach to choosing business structures’ economic results managing strategy 
    Frolova, L. V.; Semerun, L. V.; Фролова, Л. В.; Семерунь, Л. В. (Odessa National Polytechnic University, 2017)
    In article suggests a methodical approach to the justification of the strategy of managing the econo mic results of entreprene urial structures, which allows simultaneously determining the type of dynamic ...
  • METHODICAL APPROACH TO ACCOUNTING INTANGIBLE ASSETS AND BRAND VALUES IN MARKETING PRICING POLICY 
    Чукурна, Олена Павлівна; Чукурна, Елена Павловна; Chukurna, Olena (ОНПУ, 2020)
    The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and ...
  • METHODICAL PRINCIPLES OF DEFINITION OF ECONOMIC ENTITY’S COMPETENCE TO FORMING OF INNOVATIVE-INVESTMENT INDUSTRY CLUSTERS 
    Safonov, Yuri; Maslennikov, Evgeny; Selivanova, Natalia; Сафонов, Ю. М.; Масленніков, Є. І.; Селіванова, Н. М.; Сафонов, Ю. Н.; Масленников, Е. И.; Селиванова, Н. Н. (2017)
    In the article the essence of economic entity’s competencies, the importance of creating innovation-investment clusters, methodology and sequence of determination of economic entity’s key competencies to create ...
  • Methodological approaches to logistic risks assessment 
    Оklander, М. А.; Yashkin, D. S.; Окландер, М. А.; Яшкін, Д. С.; Окландер, М. А.; Яшкин, Д. С. (Odessa National Polytechnic University, 2014-02)
    The theoretic-applied positions of forming of mechanisms of pricing and factors, influencing on acceptance of price decisions in a retail business are considered in the article. Classification of enterprises of retail ...
  • Methodological approaches to logistic risks assessment 
    Oklander, M.; Yashkin, D. (ОНПУ, 2014)
  • The methodology of business process modeling in pharmaceutical enterprises management 
    Kapustyan, Iryna; Sokolovska, Zoia; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна (Poland: “Izdevnieciba “Baltija Publishing”, 2017-06)
    The research is devoted to consideration the modern directions of modeling business processes of pharmaceutical enterprises management. The problems of the functioning pharmaceutical industry in Ukraine are determined. The ...
  • Methods of sales forecasting in a marketing information system of the industrial enterprises 
    Yankovoy, O. G.; Yashkina, O. I.; Янковий, О. Г.; Яшкіна, О. І.; Янковой, А. Г.; Яшкина, О. И. (Odessa National Polytechnic University, 2015-12)
    The paper proposes a scientific and methodical approach for choosing a method of innovative products` sales forecasting depending on the stage of the innovation process. For every stage of the innovation process ...
  • Modeling of auto companies` innovations diffusion. 
    Yashkina, O. I.; Яшкіна, О. І.; Яшкина, О. И. (Odessa National Polytechnic University, 2014-01)
    The paper analyzes passenger cars sales and identifies factors of manufacturers` and dealers`innovation activity that affect them. The study identifies three types of demand for cars: classic, Christmas and autumn. Sales ...
  • Modeling of logistics networks trading company 
    Sokolovska, Zoia; Khrypko, Borys; Соколовська, Зоя Миколаївна; Хрипко, Борис Борисович; Соколовская, Зоя Николаевна; Хріпко, Борис Борисович (Odessa National Polytechnic University, 2015)
    The article is devoted to the problems of applied use of optimization methods in economic research. It is proposed to address the challenges inherent in the processes of functioning of logistics networks of trading ...
  • Modeling the advertising strategy of enterprises on the pharmaceutical products market 
    Sokolovska, Zoia; Kapustyan, Iryna; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна (2018)
    An analysis of the studies results on the advertising strategies formation for industrial enterprises is carried out. The specifics of the advertising strategies development by pharmaceutical industry enterprises are ...
  • Modeling the Advertising Strategy of Enterprises on the Pharmaceutical Products Market 
    Kapustyan, Iryna; Sokolovska, Zoya; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна,; Соколовская, Зоя Николаевна, (Одеський національний економічний університет, 2018-03)
    An analysis of the studies results on the advertising strategies formation for industrial enterprises is carried out. The specifics of the advertising strategies development by pharmaceutical industry enterprises are ...
  • Modelling the Risks of International Trade Contracts 
    Башинська, Ірина Олександрівна; Sokhatska, O.; Stepanova, T.; Malanchuk, M.; Rybianets, S.; Sobol, O. (2019-09)
    Current globalization trends in the global economy and trade, as well as integration processes, have significantly aggravated competition and complicated the nature of the foreign economic interaction of companies from ...