Chernyshova, L.I.; Dzhenkova, A.S.; Чернишова, Л.І.; Дженкова, А.С.; Чернышева, Л.И.; Дженкова, А.С.
(Odessa National Polytechnic University, 2015-09)
The article gives the analysis of the different approaches
of the concept "positioning" and its original interpretation,
investigates the role and importance of the strategic
positioning in the enterprise activity. It ...