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Просмотр Маркетинг і цифрові технології = Marketing and digital technologies по автору "41ba3185-5ee4-429b-a3e4-f7bd6d87c89d"

Просмотр Маркетинг і цифрові технології = Marketing and digital technologies по автору "41ba3185-5ee4-429b-a3e4-f7bd6d87c89d"

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  • MARKETING RESEARCH OF THE MARKET OF TECHNOLOGIES OF VIRTUAL AND ADDITIONAL REALITY IN UKRAINE 
    Яшкiна, Оксана Iванівна; Яшкина, Оксана Ивановна; Yashkina, Oksana; Одіноков, Роман Дмитрович; Одиноков, Роман Дмитриевич; Odinokov, Roman (ОНПУ, 2018)
    The article deals with the types and properties of modern technologies of virtual and additional reality. The development and trends of the world market of virtual and additional reality are analyzed. A market research ...
  • THE OPTIMAL PRICING STRATEGY OF THE NOVELTY PRODUCT DETERMINED BY FUNCTION OF PRICE ELASTICITY OF DEMAND 
    Яшкiна, Оксана Iванівна; Яшкина, Оксана Ивановна; Yashkina, Oksana (ОНПУ, 2017)
    The article considers approaches to determining the price elasticity of demand as a regression model of price dependence, and also the risks in pricing based on the models obtained. The process of obtaining price elasticity ...