Кубко, Валентина Петрівна; Діордієва, Ірина; Кубко, Валентина Петровна; Kubko, Valentyna; Диордиева, Ирина; Diordiieva, Iryna
(Київ: Вид-во "Гілея", 2016)
Branding is analysed as an instrument of improvement of corporate image. Preconditions of realization of branding are underlined and procedure of branding is examined.
Objective: Branding as one of instruments of perfection ...