Кубко, Валентина Петрівна; Туренко, Яна; Turenko, Yana; Кубко, Валентина Петровна; Kubko, Valentyna
(Київ: Вид-во "Гілея", 2016)
The communicative aspect of advertising campaigns development.
Objective: To study the characteristics of a qualitive advertising development, and evaluate their effectiveness.
The applied methods: system analysis, ...