У статті досліджено концептуальні засади щодо оцінки
конкурентоспроможності підприємства виявивши рівень його економічного
розвитку. Визначено основні заходи щодо проведення якісної оцінки
конкурентоспроможності. Проведено порівняльну оцінку наявних та
ефективних методів оцінки конкурентоспроможності. Наведено основні
фактори щодо актуальної та об’єктивної оцінки конкурентних позицій
підприємства. Запропонований перелік показників задля забезпечення
ефективної оцінки конкурентоспроможності підприємства.
In today's business environment, issues related to the
competitiveness and sustainability of a country, region, or individual enterprise are
a priority. Moreover, the competition of the enterprise is the most important factor
contributing to the improvement of the efficiency of the national economy. The
experience of the most economically developed and competitive countries of the
world shows that one of the main elements of enterprise competitiveness
management is to assess the level of its economic development.
The diversity of all the approaches and methods of assessing the
competitiveness of the enterprise, discussed in the article, is combined with the
lack of systematic ideas about the mechanisms, priorities and factors of the
formation of the enterprise's competitiveness in the development of the national
economy of the country, which is currently quite relevant topic.
Purpose: to determine the features of methods of assessing the
competitiveness of the enterprise.
Results. One of the main elements of enterprise competitiveness
management is to evaluate its functioning both qualitatively and quantitatively,
although only quantitative assessment allows to measure and manage its existing
competitiveness. In modern conditions, the assessment of the competitiveness of
the enterprise and its products in the country is an important condition for the
development of economic security of the country, state, regional and sectoral
policies.
Conclusion. To date, every enterprise, especially in unstable market
conditions and the availability of both true and fake information, in practice
requires the use of different methods and methodological approaches, which can be
used to weigh all the analyzed indicators and results of competitive activity of the
enterprise and to choose the necessary direction for further effective operations and
stable competitive positions. The methods and methodological approaches
presented in the article are all different with their advantages and disadvantages, as
well as a certain set of indicators of competitive analysis of both external and
internal activity of the enterprise. That is why, for the management of the
enterprise it is necessary to select only the base of indicators that are necessary for
them, and already with their help to choose the most acceptable and effective
method of evaluating the competitive positions of the enterprise.
