Аннотация:
The article considers approaches to determining the price elasticity of demand as a regression
model of price dependence, and also the risks in pricing based on the models obtained. The process of
obtaining price elasticity of demand as a regression model of price dependence is proposed to be
performed in two stages. At the first stage, based on empirical information on prices for innovative
products and sales volumes, models of demand-price dependency are obtained. At the second stage,
based on the definition of elasticity by the methods of limit analysis, regression models are obtained for
the price elasticity of demand versus price. The application of the proposed methodology is
demonstrated in determining the optimal price for Smart House systems for an enterprise that plans to
enter with them to the market of the city Odessa.
