Аннотация:
The article considers modern trends in the development of digital marketing in the international market. The important aspects of the influence of information technologies on the change of human everyday life and activity of enterprises are highlighted. The significance of Internet marketing has been defined to meet the needs of the new generation of consumers. The analysis of the development of globalization and the emphasis on its transformation in the processes of gloсalization. The basic directions of use of information technologies in marketing with their tendency for personification are determined. Analyzed effective tools for promoting products in the Internet, which have a significant development in recent years. Highlights of the main information and advertising technologies in the international market. A conclusion is made regarding the further transformation of marketing in connection with the rapid development of technologies, in particular, the development of the 5G standard.
