Аннотация:
The article examines the essence and tasks of regional marketing in the modern transformation of public
administration. The main groups of regional marketing strategies are characterized: image marketing,
attractiveness marketing, population marketing, infrastructure marketing; there is high competition. The
importance of forming the region's marketing strategy in the context of international globalization and hyper
circulation of the digital and information environment is noted. An algorithm for assessing the competitiveness
of a region is presented, and a process model of the mechanism for implementing a regional marketing
strategy is considered.
