Аннотация:
The article proposes to consider a comparative analysis of interest in some areas related to
modern approaches to organization management. The open source Google Trends toolkit is
used as a comparison tool. Approaches to the management of organizations, both on the basis
of project management and on the basis of process management, were selected as directions
of analysis. The global trends of interest in search queries related to leading professional
organizations leading the development of standards in the field of project management,
programs and portfolios, professional certification in project management (based on the
IPMA certification model), and higher education levels are also considered. The same time
intervals were selected as a basis for comparison. The zones have been identified of growing
interest in comparing the topics of search queries, as well as the zones of stabilization and
decline. An interpretation of the results obtained is proposed. An area of possible application
of such an approach, the use of trend analysis in the conduct of dissertations and other types
of research work.
