Аннотация:
This article explores the dynamic evolution of digital marketing and communication
strategies within agricultural enterprises across diverse social media platforms amidst the industry's
ongoing transformation. Employing a comprehensive approach, including detailed case studies and
a mix of quantitative and qualitative analyses, the study investigates how these strategies enhance
online presence, stakeholder engagement, and overarching marketing goals. Utilizing an advanced
econometric model, the research uncovers statistical relationships, revealing the quantitative impact
of digital marketing and social media on revenue generation for agricultural enterprises. The results
highlight the effectiveness of a nuanced blend of content marketing, community building, and
targeted advertising in boosting visibility and engagement. Beyond statistics, the study identifies
key propositions for optimizing digital strategies in agriculture, emphasizing tailored content, data
analytics, and the integration of emerging technologies. By scrutinizing the dynamic interplay
between digital marketing and communication dynamics within the agricultural landscape, the
research contributes theoretical insights and practical recommendations. Serving as a guiding
compass for stakeholders, policymakers, and researchers, the study offers a roadmap for leveraging
the transformative potential of digital strategies in the evolving agricultural industry. This research
provides valuable guidance for stakeholders aiming to harness the synergies between digital
marketing and communication strategies, ensuring a holistic approach to navigating the
complexities of the digital landscape within the agricultural sector
