Аннотация:
(1) Background: The article proposes a methodical procedure for assessing the risk of
implementing the diversification strategy of an industrial enterprise based on of management
information technologies. The result of which was the improvement of the solution of
practical tasks of the diversification strategy with the help of economic and statistical
modeling; (2) Methods: the article proposes a methodology for assessing the risk of
implementing a diversification strategy, which is based on modeling a portfolio of strategies
using economic and statistical indicators: mathematical expectation; dispersions; covariances;
(3) Results: As a result of the approbation of the methodical approach, the issue of
optimization of complex diversification plans of enterprises in the conditions of the
implementation of information technologies was considered. This approach is based on
achieving such a structure of diversification of the enterprise, when the expected efficiency
will be the maximum possible, and the expected risk will be the lowest. The solution to this
problem was realized on the example of product diversification, when the enterprise decides
to open the production of several heterogeneous goods; (4) Conclusions: It was concluded
that combinations of key success factors distinguish one segment from another, then there are
always factors that are part of several or many areas. The obtained calculations showed the
possibility of using this methodical approach when assessing the risk of implementing a
diversification strategy in the conditions of the introduction of information technologies. The
possibility of its use in the context of justifying the choice of a variant of a diversified
production portfolio of an enterprise organized on the basis of management information
technologies is considered.
