The purpose of the study is to identify trends in the development of digital marketing among companies of the global
fuel and energy complex in the current market economy. The article uses methods of analysis and synthesis in
determining the characteristics of the implementation of digital marketing. The economic-statistical method was
used to analyze the volume of global energy companies' expenditures on digital marketing technologies and to
determine the level of their market capitalization of shares. The monographic method was used for a
comprehensive and in-depth study of digital advertising activities, and causal links between the implementation of
such an advertising campaign and the overall performance of companies. The abstract-logical method was used to
generalize and form conclusions. The essence and importance of digital marketing in the promotion of energy
brands, taking into account the results of scientific research and practice of global energy companies. Determined
the key promising trends in the development of digital marketing in the fuel and energy complex. Investigated the
dynamics of the volume of costs for marketing digital technologies and investigated the dynamics of the value of
market capitalization of energy companies in the world. An econometric regression model was developed to
quantify the impact of the costs of marketing digital technologies on the market value of shares of energy
companies around the world. It was found that an increase of 1 bln.$ in the cost of marketing digital technologies
increases the value of the market capitalization of energy companies' shares by an average of 14270.84 bln.$.
