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Просмотр Матеріали конференцій, семінарів каф. ЕКІТ по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

Просмотр Матеріали конференцій, семінарів каф. ЕКІТ по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

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  • MEASURING COUNTRIES COMPETITIVENESS: WEAKNESSES AND POSSIBLE AREAS FOR IMPROVEMENT 
    Kapustyan, Iryna; Sokolovska, Zoya; Alyokhin, Alexei; Brutman, Anna (Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Novosibirsk State University of Economics and Management, Novosibirsk, Russia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia, 2019-11-15)
    The article is devoted to the analysis of frameworks for measuring the World Economic Forum (WEF) and International Institute for Management Development (IMD) countries’ competitiveness for their compliance with general ...
  • Statement of Simulation Experiments on the Models of Formation of the Advertising Strategies of Pharmaceutical Enterprises 
    Sokolovska, Zoia; Klepikova, Oksana; Kapustyan, Iryna; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Клепікова, Оксана Ананіївна; Клепикова, Оксана Ананьевна (Atlantis Press: Advances in Economics, Business and Management Research, 2019)
    The questions of set-up simulation experiments on models of complex economic systems are considered. The main modern trends of the pharmaceutical industry are identified based on review of existing research in the field ...
  • USING THE APPARATUS OF SIMULATION MODELING IN THE PROCESS OF DEVELOPING ADVERTISING STRATEGIES OF ENTERPRISES 
    Kapustyan, Iryna; Sokolovska, Zoya; Alyokhin, Alexei (Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / University North, Koprivnica, Croatia / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco, 2018-09-27)
    The main problems in the field of advertising strategies development of enterprises, as one of the important factors in increasing the efficiency of their marketing, production and economic activity, are determined. The ...