eONPUIR

Просмотр Статті каф. ЕКІТ по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

Просмотр Статті каф. ЕКІТ по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

Отсортировать по: Порядку: Результаты:

  • Formation advertising strategies of Ukrainian pharmaceutical companies with the use of imitative model-simulators 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Semerun, Liudmyla (2019-03-31)
    The purpose of the article is to study the various processes in the development of advertising strategies of pharmaceutical companies, based on using tools in a multilevel simulation platform – AnyLogic. From this, the ...
  • Modeling the Advertising Strategy of Enterprises on the Pharmaceutical Products Market 
    Kapustyan, Iryna; Sokolovska, Zoya; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна,; Соколовская, Зоя Николаевна, (Одеський національний економічний університет, 2018-03)
    An analysis of the studies results on the advertising strategies formation for industrial enterprises is carried out. The specifics of the advertising strategies development by pharmaceutical industry enterprises are ...
  • Simulation technologies in the strategic management of advertising processes of pharmaceutical enterprises 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Фролова, Лариса Володимирівна; Фролова, Лариса Владимировна (Česká republika, Nemoros, 2019-09)
    The development of modern information and communication technologies contributes to the improvement of advertising strategies, as effective tools of pharmaceutical marketing. The feasibility of attracting methods of ...