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Просмотр Статті каф. ЕКІТ по автору "df79e154-c8d9-483a-99b9-8d1abea93203"

Просмотр Статті каф. ЕКІТ по автору "df79e154-c8d9-483a-99b9-8d1abea93203"

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  • Formation advertising strategies of Ukrainian pharmaceutical companies with the use of imitative model-simulators 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Semerun, Liudmyla (2019-03-31)
    The purpose of the article is to study the various processes in the development of advertising strategies of pharmaceutical companies, based on using tools in a multilevel simulation platform – AnyLogic. From this, the ...
  • Simulation technologies in the strategic management of advertising processes of pharmaceutical enterprises 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Фролова, Лариса Володимирівна; Фролова, Лариса Владимировна (Česká republika, Nemoros, 2019-09)
    The development of modern information and communication technologies contributes to the improvement of advertising strategies, as effective tools of pharmaceutical marketing. The feasibility of attracting methods of ...