• Marketing research based on the use of information and communication technologies 

  Oklander, Tetyana; Окландер, Тетяна Олегівна (Odessa National Polytechnic University, 2015-04)

  The article discusses the reasons for reducing the effectiveness of traditional methods of marketing research. Highlighted the attributes and functions of social networks in conducting marketing surveys. The possibilities ...
• New approaches to the classification of logistics costs of industrial enterprises in the conditions of globalization 

  Chukurna, Olena; Чукурна, Олена Павлівна (Odessa National Polytechnic University, 2016-04)

  The article analyzes the problem of accounting for logistics costs in the financial statements of the industrial enterprises. It is proposed to revise the traditional methods of accounting logistics costs provided for in ...
• The formation of a marketing information system on the industrial enterprise 

  Atiushkina, Viktoriia; Атюшкіна, Вікторія Віталіївна (Odessa National Polytechnic University, 2016)

  The paper proposed an utilization of modular approach to the formation of a marketing information system and its integration into the General information system of the enterprise for efficient use of information when making ...

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