Oklander, Mykhailo; Oklander, Tatyana; Pedko, Irina; Yashkina, Oksana
(Харьков: НПП ЧП «Технологический Центр», 2017)
The theoretical generalization, which is revealed in the development of conceptual and methodological principles and methodical provisions related to formation and functioning of the forecasting subsystem of the marketing ...