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  • Development of planning system for wine enterprises 
    Zakharchenko, Vitaliy; Stremiadin, Volodymyr; Захарченко, Віталій Іванович; Стремядін, Володимир Миколайович; Захарченко, Виталий Иванович; Стремядин, Владимир Николаевич (Odessa National Polytechnic University, 2016-02)
    Management principles of financial service of vine enterprise, mechanism of development and introduction instruments of financial control and financial planning are reasonable in the article. Technical equipments and ...
  • DEVELOPMENT OF THE SUBSYSTEM OF FORECASTING FOR THE SYSTEM OF MARKETING INFORMATION MANAGEMENT AT AN INDUSTRIAL ENTERPRISE 
    Oklander, Mykhailo; Oklander, Tatyana; Pedko, Irina; Yashkina, Oksana (Харьков: НПП ЧП «Технологический Центр», 2017)
    The theoretical generalization, which is revealed in the development of conceptual and methodological principles and methodical provisions related to formation and functioning of the forecasting subsystem of the marketing ...
  • Directions of perfection of marketing research in the development of issues related to the effective implementation of innovative projects 
    Hlushchenko, Larysa; Ivashchenko, Alla; Глущенко, Лариса Дмитриевна; Іващенко, Алла Григорівна; Глущенко, Лариса Дмитрівна; Иващенко, Алла Григорьевна (Odessa National Polytechnic University, 2015-01)
    In the article the need for market research in the development and implementation of innovative projects in industry, on key areas of market research and analysis aspects of marketing research, and suggests directions ...
  • Directions of reduction of the audit risks in the conditions of the electronic economy 
    Voloshchuk, Lidiia; Bartosova, Viera; Romanovska, Yuliia; Podra, Olha; Ivanyshyna, Galyna (2019)
    It was proved that it is the construction of a set of updates for assessing audit risk, identifying factors influencing the change in its level, applying methods and procedures for reducing audit risk, form an effective ...
  • Diversified Corporate as Sociations: Modern sCorecard Analysis and Assessment of Their Effectiveness 
    Dobrianska, Natalia; Popovych, V. V.; Попович, В. В.; Попович, В. В.; Добрянська, Наталя Анатоліївна; Добрянская, Наталья Анатольевна (Odessa National Polytechnic University, 2017-03)
    Abstract and improved methodological bases of research activity diversified corporate associations food sector. The conceptual bases of increase of efficiency of activity of diversified food corporations at the expense ...
  • E-marketing tools in shaping operation strategy for trade enterprises 
    Sokolovska, Zoia; Yatsenko, Nataliia; Fedorova, Maryna; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Яценко, Наталія Володимирівна; Яценко, Наталья Владимировна; Федорова, Марина Михайлівна; Федорова, Марина Михайловна (2018)
    The article is devoted to consideration of the tool base for the development of marketing strategies for trading enterprises and the demonstration of the impact of specific industrial applications. The simulation model of ...
  • Ecological and economic efects from implementation of the model of solidarity use of motor transport in the context of smart city creation 
    Гончаренко, Олексій Сергійович; Гриневич, Оксана Володимирівна (2017)
    The article substantiates the necessity of solving motor transport problems of the society using the model of solidarization of motor transport in the context of urban management based on the introduction of smart-city ...
  • Economic and ecological advantages of innovative project implementation at woodworking industry 
    Yepifanova, Iryna; Beznos, Svitlana; Morozova, Maryia; Епифанова, Ирина Николаевна; Безнос, Светлана Васильевна; Морозова, Марія Олегівна; Єпіфанов, Ірина Миколаївна; Безнос, Світлана Василівна; Морозова, Мария Олеговна (Odessa Polytechnic University, 2015)
    Orientation to innovative de velopment involves the strategic focus onto manufactur- ing high-tech products in the priority sectors of the economy. Implementation of innovative projects aimed at reducing ...
  • ECONOMIC ANALYSIS AND ITS IMPORTANCE IN THE MANAGEMENT OF THE ENTERPRISE 
    Kovtunenko, Yu. V.; Valyanskaya, A. A.; Miroshnykova, K. A.; Ковтуненко, Ю. В.; Валянская, А. А.; Мирошникова, Е. А.; Ковтуненко, Ю. В.; Валянська, А. О.; Мірошникова, К. О. (Odessa National Polytechnic University, 2017-03)
    The article analyzes the role of economic analysis and its importance in the management of the enterprise. It is determined that it is necessary for planning, accounting, control of the enterprise and management decisions. ...
  • EFFICIENCY OF HR-BRANDING SYSTEM IN THE MANAGEMENT OF ENTERPRISE PERSONNEL 
    Chernyshova, L. I.; Borysenko, A. S.; Чернишова, Л. І.; Борисенко, А. С.; Чернышева, Л. И.; Борисенко, А. С. (Odessa National Polytechnic University, 2016-09)
    The article is devoted to the definition of HR-branding place in the personnel management system, various approaches to allocated concepts are analysed and given its author's interpretation, factors, influencing a HR ...
  • EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES 
    Марулін, Станіслав Юрійович; Марулин, Станислав Юрьевич; Marulin, Stanislav; Блажко, Олександр Анатолійович; Блажко, Александр Анатольевич; Blazhko, Alexander; Златова, Iрина Олександрiвна; Златова, Ирина Александровна; Zlatova, Iryna (ОНПУ, 2018)
    In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists to learn the best world practices and to develop own marketing research of influence of game design, complexity of levels, ...
  • Ensuring economic security of modern enterprise as a systematic approach 
    Bashynska, Iryna (2014)
    This article is devoted to modern means of protection the economic security of enterprise. The publication focuses on the differences and advantages of different means of ensuring economic security which mainly provide ...
  • Estimation of the factors’ influencing on expertise of the projects of international cooperation program 
    Kovtunenko, Kseniia; Tanashchuk, Kateryna; Atanasov, Mykola; Ковтуненко, Ксенія Валеріївна; Танащук, Катерина Олександрівна; Атанасов, Микола Віталійович; Ковтуненко, Ксения Валерьевна; Танащук, Екатерина Александровна; Атанасов, Николай Витальевич (Odessa National Polytechnic University, 2017)
    The article covers the analysis of existing international foundations and programs from the point of view of interacting with them of the institutes of higher education for attracting their investments as the complementary ...
  • Evaluation of factors influencing labour performance of machine-building enterprises in mining industry 
    Olejarz, T.; Nitsenko, V.; Chukurna, O.; Mykhailova, M.; Олеяж, Т.; Ниценко, В. С.; Чукурна, Е. П.; Михайлова, М. В.; Чукурна, О. П. (Natsional'nyi Hirnychyi Universytet, 2018)
    Purpose. The article is devoted to the investigation of factors influencing labour productivity of machine-building enterprises in mining industry and to their evaluation in order to increase the competitiveness. To develop ...
  • An evaluation of performance integrated marketing communications: use of the "funnel efficiency" method 
    Bashynska, I. (2012)
    The “efficiency” of integrated marketing communications (IMC) is discussed. The quantitative and qualitative evaluation criteria are analyzed. The method of “funnel efficiency” is offered, the practical example of using ...
  • Evaluation of programs of financial support for small and medium enterprises in Spain 
    Chuhunov, Anatolii; Prydyus, Anastasyia; Чугунов, Анатолій Анатолійович; Придіус, Анастасія Віталіївна; Чугунов, Анатолий Анатольевич; Придиус, Анастасия Витальевна (Odessa National Polytechnic University, 2015-04)
    In this research, we evaluate the effect of the participation in the public programs in terms of growth in assets of the firm, sales, number of employees, efficiency and productivity, by comparing granted firms with ...
  • Evolution of corporate social responsibility applied to the concept of sustainable development 
    Yevdokimova, M.; Zamlynskyi V.; Minakova S.; Biriuk O.; Ilina O. (https://jssidoi.org/jssi/uploads/papers/31/Yevdokimova_Evolution_of_corporate_social_responsibility_applied_to_the_concept_of_sustainable_development.pdf, 2019-04)
    This article is a continuation of the historical overview of corporate social responsibility (CSR), took place in the 20th century. The main definitions, principles, actions were explained with the purpose of research the ...
  • Evolution of views on financial security as a management unit 
    Вергун, А. М.; Тьопенко, Ю. А.; Вергун, А. М.; Тепенко, Ю. А.; Vergun, A. M.; Topenko, Yu. A. (2016)
    В статті розглянуто еволюцію поглядів та підходів до визначення поняття «економічна безпека», зокрема виокремлено основну її складову - «фінансову безпеку». Досліджено правове регулювання та становлення розвитку ...
  • Features of formation of the mechanism of ensuring economic security of the banking system of Ukraine 
    Frolova, L. V.; Kulinskaya, A. V.; Фролова, Л. В.; Кулінська, А. В.; Фролова, Л. В.; Кулинская, А. В. (Odessa National Polytechnical University, 2016)
    To study specific features of formation of the mechanism of ensuring economic security of the banking system the article analysed methodological approaches to understanding the problems of organisation of effective ...
  • Features of innovative projects’ business planning 
    Kovtunenko, Yu. V.; Yankovska, O.A.; Ковтуненко, Юрій Володимирович; Янковська, О. А.; Ковтуненко, Ю. В.; Янковская, О. А. (ОНПУ, 2017-09)
    The article defines the definition of "business plan of an innovative project" by some scientists. The essence of the business plan of the innovation project is clarified, its purpose and role, goals, tasks, consumer groups, ...