Prodius, Julia; Kolomiiets, Vladyslava; Продіус, Юлія Іванівна; Коломієць, Владислава Юріївна; Продиус, Юлия Ивановна; Коломиец, Владислава Юрьевна
(Odessa National Polytechnic University, 2014-11)
There were considered the essence and definition of the
marketing mix, marketing system in international business
activity and defined the key tools to improve its
performance on foreign markets in this article