Hlushchenko, Larysa; Ivashchenko, Alla; Глущенко, Лариса Дмитриевна; Іващенко, Алла Григорівна; Глущенко, Лариса Дмитрівна; Иващенко, Алла Григорьевна
(Odessa National Polytechnic University, 2015-01)
In the article the need for market research in the
development and implementation of innovative projects in
industry, on key areas of market research and analysis
aspects of marketing research, and suggests directions ...