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  • ANALYSIS OF TECHNOLOGICAL INNOVATIONS IN DIGITAL MARKETING 
    Окландер, Михаил Анатольевич; Окландер, Татьяна Олеговна; Яшкина, Оксана Ивановна; Педько, Ирина Антольевна; Чайковская, Марина Петровна; Oklander, Mikhail; Oklander, Tatyana; Yashkina, Oksana; Pedko, Irina; Chaikovska, Marina (2018-10)
    Розглянуто основні технологічні інновації цифрового маркетингу як специфічної форми маркетингу в умовах інформатизації суспільства. Обґрунтовано, що головним напрямком цифрового маркетингу є персоніфіковане відношення до ...
  • ANALYSIS OF THE IMPACT OF GOODS CHARACTERISTICS ON THE RESULTS OF PERSONAL SELLING 
    Атюшкіна, Вікторія Віталіївна; Атюшкина, Виктория Витальевна; Atiushkina, Victoria; Жекул, Анастасія Андріївна; Жекул, Анастасия Андреевна; Zhekul, Anastasia (ОНПУ, 2019)
    The article deals with the relationship between the characteristics of the product and the results of its selling, identifying the search direction of relevant characteristics of the goods. The article proposes an algorithm ...
  • ARTIFICIAL INTELLIGENCE IN MOBILE MARKETING: CONDITIONS, OBSTACLES AND PROSPECTS OF USING 
    Яшкiна, Оксана Іванівна; Яшкина, Оксана Ивановна; Yashkina, Oksana; Чайковська, Марина Петрiвна; Чайковская, Марина Петровна; Chaikovska, Marina; Фiлатова, Вероніка Андріївна; Филатова, Вероника Андреевна; Filatova, Veronika (ОНПУ, 2020)
    The article considers the main problematic issues of application of artificial intelligence technologies in the practice of mobile marketing in Ukraine. The tendencies of development of the Internet environment in the ...
  • Brand positioning strategy on the basis of quality perception: different markets B2B and B2C 
    Chukurna, O. P.; Чукурна, О. П.; Чукурна, Е. П. (Odessa National Polytechnic University, 2017-03)
    The article gives a comparative analysis of the factors of the brand in the B2C and B2B markets. It has been concluded that the basic principle of creating a successful brand is the development of its identity. The ...
  • DEVELOPMENT OF THE SUBSYSTEM OF FORECASTING FOR THE SYSTEM OF MARKETING INFORMATION MANAGEMENT AT AN INDUSTRIAL ENTERPRISE 
    Oklander, Mykhailo; Oklander, Tatyana; Pedko, Irina; Yashkina, Oksana (Харьков: НПП ЧП «Технологический Центр», 2017)
    The theoretical generalization, which is revealed in the development of conceptual and methodological principles and methodical provisions related to formation and functioning of the forecasting subsystem of the marketing ...
  • EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES 
    Марулін, Станіслав Юрійович; Марулин, Станислав Юрьевич; Marulin, Stanislav; Блажко, Олександр Анатолійович; Блажко, Александр Анатольевич; Blazhko, Alexander; Златова, Iрина Олександрiвна; Златова, Ирина Александровна; Zlatova, Iryna (ОНПУ, 2018)
    In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists to learn the best world practices and to develop own marketing research of influence of game design, complexity of levels, ...
  • Evaluation of factors influencing labour performance of machine-building enterprises in mining industry 
    Olejarz, T.; Nitsenko, V.; Chukurna, O.; Mykhailova, M.; Олеяж, Т.; Ниценко, В. С.; Чукурна, Е. П.; Михайлова, М. В.; Чукурна, О. П. (Natsional'nyi Hirnychyi Universytet, 2018)
    Purpose. The article is devoted to the investigation of factors influencing labour productivity of machine-building enterprises in mining industry and to their evaluation in order to increase the competitiveness. To develop ...
  • The formation of a marketing information system on the industrial enterprise 
    Atiushkina, V. V.; Атюшкіна, В. В.; Атюшкина, В. В. (Odessa National Polytechnic University, 2016)
    The paper proposed an utilization of modular approach to the formation of a marketing information system and its integration into the General information system of the enterprise for efficient use of information when making ...
  • Managing the enterprise competitive potential on the basis of a marketing complex 
    Atiushkina, V.V.; Атюшкіна, В.В. (Odessa National Polytechnic University, 2018)
    In the article the approach to the definition of groups of parameters of the complex of marketing of the enterprise under the influence of external conditions of competition is investigated, the ...
  • The marketing information system of industrial enterprises in the context forecasting research 
    Ivanov, Yu. B.; Yashkinа, О. I.; Іванов, Ю. Б.; Яшкіна, О. І.; Иванов, Ю. Б.; Яшкина, О. И. (Odessa National Polytechnic University, 2015-10)
    The article analyses approaches of information sources identification to produce forecasts of scientific and technological development of the company's marketing information system. Authors believe that the basis ...
  • Marketing research based on the use of information and communication technologies 
    Oklander, T. O.; Окландер, Т. О.; Окландер, Т. О. (Odessa National Polytechnic University, 2015-04)
    The article discusses the reasons for reducing the effectiveness of traditional methods of marketing research. Highlighted the attributes and functions of social networks in conducting marketing surveys. The possibilities ...
  • MARKETING RESEARCH OF THE MARKET OF TECHNOLOGIES OF VIRTUAL AND ADDITIONAL REALITY IN UKRAINE 
    Яшкiна, Оксана Iванівна; Яшкина, Оксана Ивановна; Yashkina, Oksana; Одіноков, Роман Дмитрович; Одиноков, Роман Дмитриевич; Odinokov, Roman (ОНПУ, 2018)
    The article deals with the types and properties of modern technologies of virtual and additional reality. The development and trends of the world market of virtual and additional reality are analyzed. A market research ...
  • MARKETING RESEARCH PROSPECTS FOR THE DEVELOPMENT OF UNMANNED VEHICLES IN UKRAINE 
    Радкевич, Лариса Альбертівна; Радкевич, Лариса Альбертовна; Radkevych, Larysa (ОНПУ, 2018)
    The article is devoted to the features of the introduction of unmanned transport in Ukraine. The problems that arise in the process of innovation development are considered. The survey revealed the attitude of consumers ...
  • METHODICAL APPROACH TO ACCOUNTING INTANGIBLE ASSETS AND BRAND VALUES IN MARKETING PRICING POLICY 
    Чукурна, Олена Павлівна; Чукурна, Елена Павловна; Chukurna, Olena (ОНПУ, 2020)
    The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and ...
  • Methodological approaches to logistic risks assessment 
    Оklander, М. А.; Yashkin, D. S.; Окландер, М. А.; Яшкін, Д. С.; Окландер, М. А.; Яшкин, Д. С. (Odessa National Polytechnic University, 2014-02)
    The theoretic-applied positions of forming of mechanisms of pricing and factors, influencing on acceptance of price decisions in a retail business are considered in the article. Classification of enterprises of retail ...
  • Methodological approaches to logistic risks assessment 
    Oklander, M.; Yashkin, D. (ОНПУ, 2014)
  • Methods of sales forecasting in a marketing information system of the industrial enterprises 
    Yankovoy, O. G.; Yashkina, O. I.; Янковий, О. Г.; Яшкіна, О. І.; Янковой, А. Г.; Яшкина, О. И. (Odessa National Polytechnic University, 2015-12)
    The paper proposes a scientific and methodical approach for choosing a method of innovative products` sales forecasting depending on the stage of the innovation process. For every stage of the innovation process ...
  • Modeling of auto companies` innovations diffusion. 
    Yashkina, O. I.; Яшкіна, О. І.; Яшкина, О. И. (Odessa National Polytechnic University, 2014-01)
    The paper analyzes passenger cars sales and identifies factors of manufacturers` and dealers`innovation activity that affect them. The study identifies three types of demand for cars: classic, Christmas and autumn. Sales ...
  • MODERN TRENDS ON INTERNET MARKETING IN THE INTERNATIONAL MARKET 
    Кірносова, Марина Василівна; Кирносова, Марина Васильевна; Kirnosova, Marina; Жекул, Анастасія Андріївна; Жекул, Анастасия Андреевна; Zhekul, Anastasia (ОНПУ, 2019)
    The article considers modern trends in the development of digital marketing in the international market. The important aspects of the influence of information technologies on the change of human everyday life and activity ...
  • New approaches to the classification of logistics costs of industrial enterprises in the conditions of globalization 
    Chukurna, O. P.; Чукурна, О. П.; Чукурна, Е. П. (Odessa National Polytechnic University, 2016-04)
    The article analyzes the problem of accounting for logistics costs in the financial statements of the industrial enterprises. It is proposed to revise the traditional methods of accounting logistics costs provided for in ...