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Просмотр Кафедра економічної кібернетики та інформаційних технологій по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

Просмотр Кафедра економічної кібернетики та інформаційних технологій по автору "8566acd3-b2c7-4dc2-a28e-94fb165f8946"

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  • Formation advertising strategies of Ukrainian pharmaceutical companies with the use of imitative model-simulators 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Semerun, Liudmyla (2019-03-31)
    The purpose of the article is to study the various processes in the development of advertising strategies of pharmaceutical companies, based on using tools in a multilevel simulation platform – AnyLogic. From this, the ...
  • MEASURING COUNTRIES COMPETITIVENESS: WEAKNESSES AND POSSIBLE AREAS FOR IMPROVEMENT 
    Kapustyan, Iryna; Sokolovska, Zoya; Alyokhin, Alexei; Brutman, Anna (Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Novosibirsk State University of Economics and Management, Novosibirsk, Russia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia, 2019-11-15)
    The article is devoted to the analysis of frameworks for measuring the World Economic Forum (WEF) and International Institute for Management Development (IMD) countries’ competitiveness for their compliance with general ...
  • The methodology of business process modeling in pharmaceutical enterprises management 
    Kapustyan, Iryna; Sokolovska, Zoia; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна (Poland: “Izdevnieciba “Baltija Publishing”, 2017-06)
    The research is devoted to consideration the modern directions of modeling business processes of pharmaceutical enterprises management. The problems of the functioning pharmaceutical industry in Ukraine are determined. The ...
  • Modeling the Advertising Strategy of Enterprises on the Pharmaceutical Products Market 
    Kapustyan, Iryna; Sokolovska, Zoya; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна,; Соколовская, Зоя Николаевна, (Одеський національний економічний університет, 2018-03)
    An analysis of the studies results on the advertising strategies formation for industrial enterprises is carried out. The specifics of the advertising strategies development by pharmaceutical industry enterprises are ...
  • Simulation model-simulators as a digital marketing tool at the micro level 
    Kapustyan, Iryna; Sokolovska, Zoya; Yatsenko, Natalia; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Яценко, Наталія Володимирівна; Яценко, Наталья Владимировна (“University of Economy Publishing House”, (Bydgoszcz, Poland), 2019-07)
    The areas of application the digital technologies at the micro level are defined. The urgency of using simulation model-simulators as digital marketing tools on an example of the pharmaceutical industry is proved. The ...
  • Simulation technologies in the strategic management of advertising processes of pharmaceutical enterprises 
    Kapustyan, Iryna; Sokolovska, Zoya; Frolova, Larysa; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Капустян, Ірина Володимирівна; Капустян, Ирина Владимировна; Фролова, Лариса Володимирівна; Фролова, Лариса Владимировна (Česká republika, Nemoros, 2019-09)
    The development of modern information and communication technologies contributes to the improvement of advertising strategies, as effective tools of pharmaceutical marketing. The feasibility of attracting methods of ...
  • Statement of Simulation Experiments on the Models of Formation of the Advertising Strategies of Pharmaceutical Enterprises 
    Sokolovska, Zoia; Klepikova, Oksana; Kapustyan, Iryna; Соколовська, Зоя Миколаївна; Соколовская, Зоя Николаевна; Клепікова, Оксана Ананіївна; Клепикова, Оксана Ананьевна (Atlantis Press: Advances in Economics, Business and Management Research, 2019)
    The questions of set-up simulation experiments on models of complex economic systems are considered. The main modern trends of the pharmaceutical industry are identified based on review of existing research in the field ...
  • USING THE APPARATUS OF SIMULATION MODELING IN THE PROCESS OF DEVELOPING ADVERTISING STRATEGIES OF ENTERPRISES 
    Kapustyan, Iryna; Sokolovska, Zoya; Alyokhin, Alexei (Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / University North, Koprivnica, Croatia / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco, 2018-09-27)
    The main problems in the field of advertising strategies development of enterprises, as one of the important factors in increasing the efficiency of their marketing, production and economic activity, are determined. The ...