Понятие социального одобрения в последнее время существенно изменилось и
стало рассматриваться в русле «трендовости» - умения ориентироваться в
стремительно меняющемся мире социального взаимодействия. Кроме внешних,
меняющихся атрибутов трендовости неизменным оказывается рекомендация «быть
позитивным», или же изображать позитивность. Данная рекомендация приводит к
существенным изменениям норм и ценностей общества, не все из которых является
приемлемыми для здорового человека.
The concept of social approval has changed in recent times and began to be considered
in the context of "trends" - the ability to navigate in the rapidly changing world of social
interaction. The most important attributes of trendiness is a recommendation "to be positive," or
to show positivity. This recommendation leads to significant changes in the norms and values of
society, not all of which are acceptable for a healthy person.
In such interpretation of social endorsement we get a vicious circle. In an effort to be
popular, fashionable, versed in the latest innovations and socially approved (the modern concept
of trend), we want to be positive. But a clash with the outside world does not make us positive.
The world demands from us uneasy decisions, and the stereotypes dominating in a society
assume that these decisions should be beneficial for the majority of people (utilitarianism). We
must be positive, because everyone should like it. We simulated «learned optimism" for the
majority’s benefits. Therefore, we choose optimism as a way to be in a trend and to be "moral"
for others. But others choose optimism to be moral for us, focusing on our expectations. And we
have a society of «positive people» (and the positive is the main trend), but each individual
person only simulates optimism and joy.
