Аннотация:
In work questions of development the management tools for the strategy of activating the
innovation and investment development of the enterprise on the basis of functional and
competency principles are considered. The methodological approaches to the strategy of
innovative and investment development of industrial enterprises, in particular, its
budgetary basis and methodological basis of the managerial analysis of the innovative and
investment activity of the enterprise, are substantiated. This proved that the strategy of
activation of innovative and investment development is part of the strategic development
of the entire process of industrial enterprise development, which is characterized by a
functional outline and tools. In particular, the management analysis of innovation and
investment activity of the enterprise systematically uses traditional and new methods of
financial and economic calculations (investment, marketing and financial and investment
analysis) and considers the efficiency criteria for activating innovation and investment
development around the four poles of strategic management (internal coordination
mechanism, procedures incentive system, information system, decision-making structure).
Results of research can be used for acceptance of justified managerial decisions of
innovative development of enterprises, administrative control of functioning of the
organisation.