Risk management of smart accounting system implementation in urban passenger transport based on integration of smart innovations, information technologies and marketing tools

Abstract

The monograph provides an in-depth examination of the intricate process of implementing a smart accounting system in the realm of urban passenger transport. Through a comprehensive exploration of various facets, the monograph seeks to address the challenges and opportunities associated with incorporating innovative technological solutions in the transportation sector. With a focus on the specific context of Ukraine, the monograph begins by analyzing the state of intra-urban passenger traffic within the country, drawing upon both domestic and international experiences. It also investigates the theoretical and methodological principles behind tariff policy formation in urban public transport and highlights the significance of smart accounting systems in ensuring secure data storage. Furthermore, the monograph delves into risk management strategies associated with the implementation of these systems, examining both domestic and global methods for identifying and mitigating risks. It also investigates international experiences in passenger risk management and the implementation of automated fare payment systems. By drawing on research of global advancements in smart innovation, information technology, and marketing tools, the monograph offers valuable insights into how these technologies can be harnessed to enhance urban passenger transport. Finally, it proposes measures to strengthen stakeholder interactions within the smart accounting system, ultimately providing a comprehensive overview of the complex landscape of implementing smart innovations in urban passenger transport. This monograph will be particularly valuable to a diverse audience. Transportation professionals and policymakers can gain insights to enhance the efficiency and security of urban passenger transport, while researchers can find a rich resource for academic studies in the fields of transportation management and technology integration. Government officials responsible for urban development and technology providers can use the knowledge to make informed policy decisions and develop relevant solutions. Additionally, consultants and educators can utilize this monograph for advising clients and educating students about the intersection of technology and transportation in urban environments, making it a versatile resource for enhancing the urban mobility landscape.