Studying the dynamics of the implementation of orthographic norms in media discourse using corpus linguistics

Abstract

The research aims to propose an algorithm for studying the dynamics of the implementation of orthographic norms in the Ukrainian media space during the transitional five-year period following the introduction of changes to the current Ukrainian orthography (2019-2023) using corpus linguistics tools. The General Regionally Annotated Corpus of Ukrainian (GRAC) was used as the experimental field for the study. Through corpus linguistics tools, the method of exhaustive sampling from the sub-corpus "Ukrainian Media Discourse 2000-2023" and statistical data analysis revealed an overall positive trend in the implementation of the new Ukrainian orthographic rules. It was found that the choice of normative form is significantly influenced by subjective factors (the publication's editorial policy, the inclination of certain authors towards the newly introduced norms, their linguistic habits, etc.). In particular, among the media represented in the sub-corpus, the clearly defined media demonstrate consistent progress in adoption before the adoption of new variant technologies forms. The proposed analysis method can serve as a basis for conducting similar observations using corpus methods concerning other orthographic norms to identify the dynamics of establishing the correct variant. This may also provide material for further psycholinguistic research using modern computer technologies