ANALYSIS OF THE UKRAINIAN ENTERPRISES ACTIVITY DEVELOPMENT IN THE HOSPITALITY SERVICE FIELD

Abstract

The hospitality services domain in developed countries occupies a leading place, being a source of budget revenues, and contributing to income redistribution among countries, as well as to the combination of various capital forms (national and international), new jobs creation, and to the development of tourists flows. There are many unique recreational, cultural and historical resources in Ukraine that require and need to be used appropriately and optimally for the economic and cultural development and for the prosperity of our country, thus strengthening its significance, competitiveness and prestige in the world. This article is purposed to study the level of development, structure, to identify relevant principles, and to analyze the enterprises belonging to the hospitality services sphere. The hotel business as a component of hospitality industry is connected with tourism activity, because it provides accommodation services for external, domestic tourists. Health-improving, sanatorium and resort facilities as constituents of the hospitality sector provide recreational services that contribute to the person’s workability rehabilitation. Activities related to hospitality domain, especially hotel and restaurant business, are promising and profitable for investment, which rapid development and jobs creation contributes to the development of tourism. But the hospitality enterprises’ summarizing statistical analysis gives grounds to conclude that in recent years majority of studied objects decreased in number that is due to the deterioration of the economic and political situation in the country, which results in a decrease in both tourism activity and business activity, lack of funds, which leads to an increase of these projects payback period. Prospective further research could be devoted to the study of measures and programs existing with new ones development to increase competitiveness, render more efficient the innovations implementation in the hospitality enterprises, and to optimize the hotel business structure in some areas