Аннотация:
The article is devoted to the problem of forming the production potential of an
agricultural enterprise. It is shown that for an agricultural enterprise this is due not only to the
possibility of producing agricultural products, but also to the socio-economic development of
localities located in rural areas. Tough competition in the agricultural market requires enterprises
to search for and make new decisions required for the functioning of the stable operation of the
enterprise. This makes it necessary to develop new innovative technologies, as well as expand
the range of products and reduce the cost of production. This is facilitated by an increase in labor
productivity and the accompanying increase in the production potential of the enterprise, as well
as provides an opportunity to gain competitive advantages in the market. The growth of the
production potential of an agricultural enterprise depends not only on the efficiency of its use of
intangible and material resources, but also on the labor activity of its employees.