Аннотация:
The paper proposes to consider the use of such a classic risk analysis
tool as a SWOT analysis in conjunction with the construction of a Markov
model for further analysis of the elements of a SWOT matrix. A review of the
areas of application of the SWOT analysis is suggested under the assumption
that in all these cases, the approach described by the authors is also possible. It
is proposed to use an extension of existing analysis methods based on the
SWOT matrix, including TOWS and similar methods based on combinations of
the effects of pairwise combinations of blocks of the SWOT matrix. We consider the option of constructing an adjacency matrix on the basis of the entire
set of SWOT factors with its further analysis using both Markov methods and
analysis of the number of connections that may arise in each particular case of
applying this approach in an adjacency matrix of the corresponding order corresponding to the state when the matrix ceases to contain "empty" (equal to zero)
elements. An example of a fragment of a real complex SWOT analysis implemented using Microsoft Excel software is given. It is proposed to use the described method in the management of portfolios of projects of organizations.
