Chukurna, Olena; Чукурна, Олена Павлівна; Konak, Yevheniia; Конак, Євгенія Іванівна
(Odessa National Polytechnic University, 2018)
The article is
content critically analyzes the scientific idea of
developing the concept of digital marketing. It was determined
turning points in the form of global megatrends, which shape the
future ...