The article is devoted to consideration of the tool base for the development of marketing strategies for trading enterprises and the demonstration of the impact of specific industrial applications. The simulation model of activity of a typical trading company is presented, using the system-dynamic and agent methodology. The software platform for the implementation of simulation experiments - the system of multilevel imitative modeling AnyLogic. The model is designed to study the dynamics of customers` flow of the company; demand formation processes and supply adjustments depending on stockpile management policies; evaluation of the impact of advertising effectiveness on the final performance indicators. A trading website for the research industry is proposed and created.
