Comparison of methods for determining the competitiveness of enterprises to determine market strategy

Abstract

Competition is the driving force behind the development of objects and market players. The ultimate goal of any competitive struggle, depending on the competitiveness of the company's goods and services, that is, on how much they are better compared to their counterparts. success of a company's competitive advantages strengths and weaknesses of the company's position in the competition and comparing the results of the analysis with those of competitors. Analysis can be done using analytical or/and graphical way.