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Просмотр Кафедра маркетингу по автору "172f8261-d446-4650-9007-a9ce58639be2"

Просмотр Кафедра маркетингу по автору "172f8261-d446-4650-9007-a9ce58639be2"

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  • Marketing research prospects for the development of unmanned vehicles in Ukraine 
    Радкевич, Лариса Альбертівна; Радкевич, Лариса Альбертовна; Radkevych, Larysa (ОНПУ, 2018)
    The article is devoted to the features of the introduction of unmanned transport in Ukraine. The problems that arise in the process of innovation development are considered. The survey revealed the attitude of consumers ...
  • Marketing Tools to Increase Regional Investment Attractiveness 
    Danylyshyn, Bohdan; Bondarenko, Olena; Gudz, Maryna; Ptashchеnko, Olеna; Mohylova, Anastasiia; Radkevych, Larysa; Радкевич, Лариса Альбертівна (REF Press, 2023)
    This article examines the use of marketing tools to increase the investment attractiveness of regions in today's globalized world. Hypotheses are proposed that different marketing tools can affect a region's investment ...