Аннотация:
In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists
to learn the best world practices and to develop own marketing research of influence of game design,
complexity of levels, different features on user experience, frequency of playing a game and the time
spent in game with help of NeuroSky technology. Sample calculations were made for further research
on brain activity in the game, in order to identify key points that contribute to the success of the game
on the market.
