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Просмотр Кафедра маркетингу по автору "13681ada-a960-4ddd-bd73-47d01a551892"

Просмотр Кафедра маркетингу по автору "13681ada-a960-4ddd-bd73-47d01a551892"

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  • The formation of a marketing information system on the industrial enterprise 
    Atiushkina, Viktoriia; Атюшкіна, Вікторія Віталіївна (Odessa National Polytechnic University, 2016)
    The paper proposed an utilization of modular approach to the formation of a marketing information system and its integration into the General information system of the enterprise for efficient use of information when making ...
  • Managing the enterprise competitive potential on the basis of a marketing complex 
    Atiushkina, Viktoriia; Атюшкіна, Вікторія Віталіївна (Odessa National Polytechnic University, 2018)
    In the article the approach to the definition of groups of parameters of the complex of marketing of the enterprise under the influence of external conditions of competition is investigated, the ...